Monday, October 20, 2008

Optimizing PPC Services

So you are trying pay per click advertising.  Well, it is very easy to get ripped off and lose money on this.   Here are a few tips about how to optimize it for the most clicks.

1.  Dial in on what you are advertising.  For example, don't advertise a website with 20 different topics and hope to sell something that isn't the main focus of your website. Make sure if you are advertising Camping Tents, then your main page is about selling camping tents and has multiple places, which are in plain view, to see and order the tents.

2.  Play with google ppc keyword tool.  It will show you which keywords are the most popular.  If you go with a not as popular keyword you won'thave as much competition as you would if you went with the most popular keyword you could find.

3.  Set your PPC bid to an amount that gets you on the front page but you dont have to be the very top spot for people to notice you.

Be smart about it and make your keywords pin point to what you are trying to sell.  Goodluck!

Friday, September 26, 2008

Basic Ways to Get Website Traffic

Everyone wants to know how to get traffic to a new website, or any website for that matter.  I will list the basic ways to do this.

1.  Create a Keyword rich title.
2. Post Post Post. Google looks for websites that are updated daily and that don't look dead.
3.  Make your posts/information real and well written.  Don't copy cause Google is smart.
4.  Submit your website to other blog lists, write free articles, and try to get your link listed on as many sites as possible.

Those are the basic things to do.  If you stick with it you will have a successful blog.  

Tuesday, September 23, 2008

Six Ways to Make Money From Your Website

Everyone seems to be getting into the "work at home" mindset. Well, it takes a very long time to master of the steps you need to be a successful Internet entrepreneur. I'm not going to tell you how to do it all, but I'm going to give you a list of companys that can provide you with means to make the money, all you have to do is bring the traffic(The hard part).

1. Google Adsense. Google adsense is probably the best PPC(pay per click) company out there right now. It's also probably the easiest to make money from, but not a whole lot unless you are pushing massive visitors to your site a day. www.adsense.com.

2. Clickbank. ClickBank is a site that sells eBooks, many people have made it big off selling ebooks, you can also host your own Ebooks there and then people will advertise your book for you and you split the profit, usually 50,50 or 75,25. If you are a good pre-seller, then Clickbank is for you.

3. Adbright. Adbright is a PPC company, like Google Adsense. I perfer Adsense, but this is a good alternative.

4. Chikita. Chikita is also a PPC company, you can sell there minimalls which have products, or you can do ad's. I perfer adsense.

5. Text Link ads. Text Link Ads is very nice. You simply add their adds to your website and you get paid monthly from them, there's only one catch, and that is that you have to have a decent flow of regular traffic to your site.
www.text-link-ads.com

6. Paid reviews. Paid reviews are also very profittable means to make money online. You just put your site out on a listing and whoever wants to buy a review on your website pays you however much you agree too.

Now all you need is some traffic to your site! GOODLUCK!

Monday, September 22, 2008

How to Make Money Blogging Blueprint

Blogging has became one of the easiest way to make money from internet now a days.

There area huge number of bloggers online today and most of them dream about making huge profits this is easily achievable with someone of average intelligence and a willingness to learn. The main reason bloggers fail to reap high profits from their efforts is they don’t do enough marketing of their blog. Just as is the case with websites you also need to create numerous inward links to your blog. Having a step by step plan or blueprint to follow can save days or even weeks or trying things that just don’t bring results. The other trap that many bloggers fall into has to do with lack of planning. If you want to turn a profit as a blogger, the key to success is to make a realistic plan and stick with it.

Keyword research is the key to huge traffic, by combining good research with the right incoming links you can reap large numbers of visitors fast. The best tool to use for these purposes that is 100 percent free is the Google keywords external tool for adwords . start with your main phrase you wish to target by entering it into the tool then look for long tail keywords phrases of four or five words. Enter these into Google search and look to see how many competing sites there are. If there is only a few million or less then proceed ahead with that phrase. Use the phrase as part of your url to maximize relevancy.

Now write a good quality post on the phrase you found using related keywords scattered throughout your content and put a link in your blog post using that phrase to your blog then add the phrase as tags. Finally submit the rss feed from your blog using the keyword phrase as anchor text to as many rss directories as possible, there is a link below where you can get a free copy of software that will automate this process for you.

To guarantee success at blogging for profit, the main thing that you will need is a large readership. The higher your traffic, the more advertisers will agree to pay you. However, cultivating the regular visitors that you will need in order to make a profit isn’t easy. As more and more blogs appear each day, having a great idea or a wonderful writing style is no longer enough to get attention. You need to be able to market your blog effectively.
Too many bloggers spend all of their time writing posts and almost no time marketing their project. To be certain, updating as often as you can is a great way to keep your blog high on blogrolls and high in blog search engines like technorati, and once your readers know that you update frequently they will return to your site on a regular basis. However, it does not matter how often you update if nobody is reading your page, so dont skimp on the time that you spend drawing visitors to your site.

To make your dreams of blogging for profit a reality, try decreasing your number of posts and using some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in the blog community, and following other established modes of winning traffic.

5 Reasons You Buy So Many E-Books Looking for the Magic Pill

This post is going to hit you straight in the gut. It isn’t going to feel good either, so if you can’t stand the truth…stop reading…but then call me when the money runs out for your internet business.

Just keep in mind as your reading this post, that you are not the only one guilty of searching for a “magic pill” to explode your online business (I used to as well in the beginning).

Nope, as a matter of fact, 90% of us (at least) are guilty of at least one if not all of these things (and if you think you are in the 10% club, do a hard check to be sure).

Take these to heart, make some mental changes, and your success online will soon find you.

There are 5 primary reasons why we get caught up investing in e-book after e-book, trying to search for some magical device that will skyrocket our online businesses with little effort. You can also apply these 5 reasons to any information device attached to some sort of promise (remember the sales letter).

I will tell you that no such device exists, and while there are tools that accelerate your business’ growth, most of us don’t make full enough use of those tools anyhow.

NOTE: Coaching, mentoring, and business growth groups are not included in this, because of a distinct difference, those types of guidance usually come with a sort of accountability factor and other variables that an e-book or study course does not.

This brings me to our first reason…

Reason #1 - Pieces of information

Have you ever purchased an e-book that made a promise to you? Most do…from this one…

“Using this system to generate an income of over $10k a month in less than 30 days!”

to this one…

“I have found the secret to easy cash on the internet!”.

There are a ton of different promises that are made, but the reason that you will most likely never make that kind of money online with this one e-book, is that it is only a piece of information.

The last time I checked, an e-book cannot “coach you” on the rest of the answer necessary to make the system in the e-book work. Nor would it be expected to do that. An e-book provides a part of the answer, but the writer of the e-book used a complete business system based on sound business growth principles in combination with the “solution” presented in the e-book to generate the results obtained and mentioned in the sales letter.

Quite frankly, the information in most e-books is actually good and works. But the odds of you having all of the rest of the pieces in place to use that information to 100% of its potential are astronomical. Sorry for the dose of reality there.

In conclusion, if you had all the pieces you needed to run a successful online business, you would already be running one. Buying e-book after e-book is not the answer, unless you have grown businesses online before, and are damn sure you only need that one piece to make your system work.

On to reason number 2…

Reason #2 - The Consumer Mentality

Let’s face it, we all like to go shopping once in awhile.

Guys, I don’t want to hear the “I never go shopping, I always know what I want to get from the store” line…because I know that it’s total B.S. (Craftsman Tool Section in Sears anyone? :) ).

Since we like to go shopping as human beings, and just “look for things to buy” once in awhile, we have developed what is called the “Consumer Driven Mindset”. It’s inside all of us to some degree.

The sad part is, that applies to e-books as well.

And the website with the section that drives home my point here is The Warrior Forum by Allen Says.

I have been a member of that forum for about 3 years now…and there is one section that takes full advantage of the “consumer driven mindset” in all of us…the WSO, or Warrior Special Offer section. This section of the forum is specially created for Warriors to sell and market their products to other Warriors.

Now think about that for a second…

The Warrior Forum in and of itself has enough information and such to build an online business in just about any niche you can think of. Some of that information comes from six and seven-figure earners online as well.

But yet, there is a section on that forum where Warriors are selling to other Warriors, and thousands of dollars change hands every single day. From one Internet Marketer, to another.

Interesting huh? The forum has more than enough information to totally build an online business, yet the same people who are members, and internet business owners themselves, are also shoppers buying even more information.

Which perfectly leads us to reason 3.

Reason #3 - The Human Condition…Laziness/Denial

Here is where I will lose the majority of you reading this post (which I appreciate by the way :) ).

You, by human nature, have an element of laziness and denial within you. You cannot deny it.

We all seek the shortest, or most efficient way of doing something…including building online businesses or making money online. For those of you that are successful already, congratulations, but you are part of this group as well. Successful individuals might have to look a little deeper within for those “moments” of time when laziness creeps in, but it is there every time. We are not robots.

You could tell me that you work hard, are very successful, have “dialed in” marketing processes etc…but you cannot tell me that you are not human.

What does that have to do with buying e-books?

Well, quite a bit happens in our businesses doesn’t it? So, when you see an offer to make any part of that business easier, or a “magic marketing shortcut” that points the way to double sales within 30 days or less…you start to think…

“Could this include me and my business too?”

That thought leads to another one…

“Could I be missing a piece of the puzzle?”

And then denial sets in…

“In buying this e-book with a magical solution, I wouldn’t be like other people who are falling for the marketing behind the solution, I am just taking advantage of this opportunity!”

And you buy the e-book or study course looking for that answer. The really interesting point is…if a solid marketer developed that product…they are preying on that very emotion and a series of others; our laziness, denial, greed, ego, etc…

One other emotion is a reason for buying e-books in and of itself though…

Reason #4 - Misplaced Hope

I hate to bring this up…because it is so common.

Many of my coaching students, clients, and many other business owners at one point have “hoped” that their marketing or other business processes would work, and that some big windfall was heading their way.

Do you know who this type of Hope is? She is a tired old girl getting ready to retire…she cannot carry businesses!

It is this misplaced “hope” in your business processes that can kill it…and if an e-book promises to bring you a ton of “hope” in a 50 plus page package…we fall for it all the time and buy that e-book. It is pretty easy for any marketer worth their salt to tap into this emotion at their will.

Quit hoping, and start testing, and taking a more scientific approach to your internet business. If developed properly, this scientific approach can put you in a position where instead of hoping you will get results…

You will know what results you are going to get!

On to reason 5…the final reason for this article (there are actually a ton more).

Reason #5 The Feeling We Are Being “Lied To”

Have you ever bought an e-book with some promise of a complete system, or other remedy to a business problem you have (the secret to marketing by the way)…

Only to have that solution seemingly fail to work (remember Reason #1)?

Then…

While surfing the net, you come across a similar solution, perhaps packaged in a different way (the way you package information is another marketing secret). This solution seems to include another piece of the puzzle in your internet business life.

How does that make you feel?

Most would feel this (I cannot speak for everyone) :

“Dang it, why didn’t that other e-book give me the entire answer, like this one does!”

Guess what, this e-book won’t give you the entire answer either. But I will bet you feel “lied to.” Some people even take this feeling another step and get a refund on the other e-book…and read this one with a “complete” answer (it isn’t).

In conclusion, there are a few points that are the bottom line here:

* With the knowledge that we don’t want to make just one sale to our customers, and we want to strike as broad a part of our niche that we can with multiple products…why on earth would any marketer worth their salt at all give you a complete answer in just one e-book? We don’t. Instead, we work to build your trust enough to buy another piece of the solution from us…and will structure offers with that in mind (retaining you as a customer).

This is why my business model is to only offer complete solutions to my clients (i.e. coaching, copywriting and consulting, etc…). While more of an investment, I know that I could never provide a complete solution in one e-book.

* You are lazy by nature. You need to try and stifle that part of your nature, knowing that there is no magic pill to grow businesses, period.

* The time you are wasting buying e-book after e-book would be better invested in testing another piece of marketing, and finding a scientific process of your own that will work with your business alone (then you can sell an e-book to others on this process ;) ).

* If you are about to use the excuse “Joe, I believe in self-education and these e-books are only purchased to satisfy that end of my business.” I will probably point you to your main computer’s hard drive and ask you to do a deep gut check on two things… 1) How many e-books you have on that hard drive.

Now, I would have you compare that with 2) How many e-books on that hard drive have you actually read fully and implemented. You see, self-education is part of my business too…but I can tell you that any e-book or educational material that I have now, has been read and implemented. Not to say that I am perfect by any means, I was where you are now about 4 years ago, and have since deleted all of the e-books on my hard drive.

I have found that in the end, in most cases, we already have the ability to build businesses. We have to develop with our businesses online, make the mistakes, pay the dues, and grow a successful one to really know how to do it again. That type of process will not take as long if you quit buying e-books and looking for the magic pill. It doesn’t exist.

Once you know how to build a very successful business, you can simply duplicate and eliminate mistakes…and e-books won’t be necessary.

5 Best Ways To Start A New Business On A Shoestring Budget

Just over 32 percent of new business owners needed less than $5,000 to start or acquire their business. Amazingly enough, 25 percent of business owners needed no dollar amount to start up. The following is just a small list of some ways to start your new business with little or no money.

1. Work from home – Starting a home business is easier and much less expensive than renting commercial space. Most small business does not require a special location. Benefits to home businesses include flexibility in hours, less travel expense, no rent, great in-home tax advantages, and being able to comfortably work in your PJ’s. If you can start your new business from home, do it; there will be enough expenses without the added cost of commercial rental space.

2. Online business – The newest explosion in the business world is on the internet. Online sales will excel beyond person-to-person sales of nearly all types by 2020. There is very little you can’t purchase on the World Wide Web. Websites can be created for free with the most basic computer skills and “voila” you’re in business. Research what type of business you want and search the internet for related websites to get ideas.

3. Start small – No business starts “BIG;” they all start small and grow successful over time. A prosperous business has a sound foundation and has grown and expanded from one seed to its full potential. The founder of Dell Computers was a college dropout. Starting out of his garage, he managed to excel above all of the world’s top computer manufacturers. One in three computers sold today is a Dell.

4. Drop shipment - Retail sales generally require a storefront, but with a drop shipment retail business there is no inventory to pre-purchase, stock and store, and no shipping expense. Many wholesalers are more than willing to drop ship directly to the retailers’ end user. Your job is to simply locate the buyer, confirm availability of the item, accept payment, and place the order with the wholesaler. The wholesaler will ship the order directly to your customer and send the billing to you. Now you just need to decide what items you want to sell!

5. Offer a lease option – It’s not always easy to sell an established business, and owners can become frustrated with the effort. Many don’t immediately see other options to get out and often times they just liquidate and close down their business out of pure impatience. Sellers may become receptive to the idea of a lease option sale when they reach this crushing state. Many may not have previously considered or even be aware of this option to them. Basically, you walk in with little or no down payment, take over and continue operations as usual, and for a pre-determined length of time, the seller receives a monthly “lease fee” from your new business. Once the set time frame has elapsed, you automatically own the business. There are potential risks taken by both partners, but with an air-tight lease contract, and a good understanding of each others position, these type of business purchases can benefit all involved and get a new owner into his desired business with less stress and without as great a financial burden.

69 percent of new businesses were started or acquired without any need to borrow money. Being one those who didn’t borrow money could mean the difference between a successful business and just another failed statistic.

- Carol Denbow

Information Products - A Great Source of Income

Affiliate Marketing for Beginners - Information Products

A Great Source for Income

A great way to create a business for yourself is to create an information product about your product or niche service. What is an information product, you ask? It is a digital package of information about just about any subject or product. It is designed to answer questions or solve a problem someone in your target market may have. It brings with it great possibilities for any internet marketing program.

How it Works

Here is how it might work. Your customer’s dog is not feeling well and things are getting urgent. Your customer goes online to your pet site and looks for information pertaining to the symptoms the dog has. You just happen to have a report with the very information that could help the customer out. The information product is downloaded for a fee and you have made yourself some income while your customer is delighted to find what he/ she was looking for. This story demonstrates the benefits that make information products so popular.

Benefits of Information Products

They are digital in nature and therefore easy to access and download. They are available 24/7 at the precise moment they are needed. They can be paid for online for a modest fee or whatever the merchant determines the price should be. They are very helpful in creating customer loyalty that is vital to your affiliate online program.

Information products are easy to create. If you already have your own business you probably already have all the material needed to create one or more different products. If you start from scratch, the research and writing is easy to do yourself or you can outsource the writing if need be. Start with an outline, fill in with material you research carefully; then write the copy. If you want, you can record an audio version of your script and offer the product in written or audio form. You can even provide a free teaser on video on You Tube to promote your product.

There are some added benefits to creating an information product.

Added Benefits

One is you will create traffic to your Web site when your customers go to download the information. This offers the possibility of cross selling or up selling related products. It also helps build a more lasting relationship with your customers if they see you as a reliable source of trusted information.

Another opportunity is that of building an affiliate program where your information product is sold by affiliate marketers who sign up to your affiliate program. This will increase traffic to your Web site and increase the building of your client list and income stream.

The beauty of this model is that it creates an income stream that works 24/7 while you are tending to other aspects of your business. It is a great way to build an online business.

Conclusion

The trend is up for the creation and distribution of information products. People today are looking for information at all hours of the day and night as they feel the need to solve a problem or satisfy a need. Having what your customer wants when they want it is the big advantage of offering a well designed information product. It is a great way to grow your affiliate marketing program.

So go to it and get your information products up and running. Your business will be the better for it and you will enjoy the income.

May Your Travels Be Prosperous

- Claude Pelanne