1. Dial in on what you are advertising. For example, don't advertise a website with 20 different topics and hope to sell something that isn't the main focus of your website. Make sure if you are advertising Camping Tents, then your main page is about selling camping tents and has multiple places, which are in plain view, to see and order the tents.
2. Play with google ppc keyword tool. It will show you which keywords are the most popular. If you go with a not as popular keyword you won'thave as much competition as you would if you went with the most popular keyword you could find.
3. Set your PPC bid to an amount that gets you on the front page but you dont have to be the very top spot for people to notice you.
Be smart about it and make your keywords pin point to what you are trying to sell. Goodluck!
